1. 1. What is the purpose of this document?

    This privacy notice outlines how Ideal Finance collects and utilizes personal information in compliance with relevant data protection legislation. Ideal Finance recognizes the significance of personal data and is committed to safeguarding its privacy and security. As a "data controller," Ideal Finance determines the handling and use of personal information, adhering to data protection legislation and best practices. This notice details your rights under data protection laws and our commitment to maintaining the privacy of your data, subject to periodic updates. It is imperative to read this notice, along with any additional privacy notices provided on specific occasions, to understand how and why your information is used.


    2. About Ideal Finance

    Ideal Finance comprises various entities. Details about your relationship will be provided during engagement, indicating the controlling company for your personal data. More information about Ideal Finance is available at [www.idealfinanceuk.com](https://idealfinanceuk.com/). The Ideal Finance Data Protection Officer oversees compliance with this privacy notice. For any inquiries, please contact your local Ideal Finance Information Officer or the Ideal Finance Data Protection Officer at dpo@idealfinanceuk.com.


    3. Data protection principles

    Ideal Finance adheres to applicable data protection laws, applying the highest standards across its operations. Personal information must be:

    - Used lawfully, fairly, and transparently.

    - Collected only for valid purposes, clearly communicated to you, and not used in ways inconsistent with those purposes.

    - Relevant and limited to the disclosed purposes.

    - Accurate and regularly updated.

    - Retained only for the duration necessary for the disclosed purposes.

    - Stored securely.


    4. The kind of information we hold about you

    Personal data includes any information identifying an individual. We may collect, store, and use personal information such as:

    - Personal contact details.

    - Date and place of birth.

    - Marital status and dependents.

    - Next of kin and emergency contact information.

    - National Insurance/Identification number.

    - Financial details, investment preferences, and goals.

    - Copies of identification documentation.

    - Health information (for Health Insurance clients only).

    We may also indirectly collect "special categories" of sensitive data, which require heightened protection.


    5. How is your personal information collected?

    Personal information is collected during the Ideal Finance client onboarding process and ongoing interactions. Additional information may be obtained from third parties, including credit reference agencies. We collect additional personal information during our work for you.


    6. How we will use information about you

    We will use your personal information in compliance with the law, primarily for:

    - Performing the contract with you.

    - Complying with legal obligations.

    - Pursuing legitimate interests, provided they do not override your interests and fundamental rights.

    Additional uses may include protecting your interests, public interest, or official purposes.


    7. Situations in which we will use your personal information

    Refer to the attached Schedule for the situations and purposes in which we process your personal information.


    8. If you fail to provide personal information

    Failure to provide requested information may impact our ability to perform the contract or comply with legal obligations, potentially leading to account closure.


    9. Change of purpose

    We will only use your personal information for the intended purposes, notifying you if an unrelated purpose arises.


    10. How we use sensitive personal information

    Sensitive information may be processed with explicit consent, legal obligations, substantial public interest, or if made public by you.


    11. Do we need your consent?

    Consent may be sought for certain sensitive data processing, but it is not a contract condition.


    12. Information about criminal convictions

    Information about criminal convictions may be collected as part of onboarding or directly from you during our relationship. Processing is in line with legal obligations.


    13. Automated decision-making

    Automated decision-making is permitted in specific situations, with notification and safeguards in place.


    14. Data sharing

    Ideal Finance may share data with third parties, ensuring security and compliance. Data may be transferred outside the UK with equivalent protection.


    15. Data security

    Measures are in place to protect your information. Security breaches are addressed promptly.


    16. Data retention

    We retain data as long as necessary, considering legal requirements and purposes. Anonymization may occur.


    17. Marketing

    Personal information may be used for marketing, and consent withdrawal is respected.


    18. Cookies

    Cookies are used on the website. Review our cookie policy for details.


    19. Rights of access, correction, erasure, and restriction

    You have rights to access, correct, erase, or restrict personal information processing.


    20. Right to withdraw consent

    You can withdraw consent for specific processing activities.

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